Form View: Diagnostic Website Evaluation

Company/Organization: ReJuv Medspa
Website Address: http://www.rejuv-medspa.com

Evaluation Prepared By: Matt Stanley, Founder & President of Oasis Interactive

Metric 1 of 3: Usability

1. Is the overall visual experience soothing and comfortable instead of overwhelming due to excessive content and/or features? No
   

   The overall design of the website feels a bit cluttered because there are so many options. There are text links as well as image links on the left hand side and the "Request Appointment" and "Read Our Reviews" are buried in the footer where they are very easy to miss. The site would greatly benefit from a more streamlined navigation structure and better use of white space.

   
   
2. Does the website balance text and images effectively by using both to break up the content and make it easy to read and comprehend?
   
   
3. Is the text easy to read (scan through easily and understand quickly)? Yes
   
4. Is the navigation functional, logical (intuitive) and consistent from one page of the site to the next? Yes
   
   
5. Can you get to any page on the site in three clicks or less? Yes
   
   
6. Can you find the content you’re looking for easily without having to explore the entire website? Yes
   
   
7. Is all of the important content visible “above the fold?” Yes
   
   
8. Is contact information, such as a phone number, mailing address, and “send us e-mail” form prominently displayed or easy to find? Yes
   
   
9. Can you use the website without having to install any plugins or ActiveX controls? Yes
   
   
10. Are all of the site’s hyperlinks clear and obvious? Yes
    
    
11. Is the website devoid of an initial Flash or splash page? Yes
    
    
12. Are multimedia elements (such as music, animation and/or video, if any) implemented in an unobtrusive manner that allows visitors control over how/if they are displayed? No
    

    It's great that the website has video clips embedded throughout the content. Video is a very important ingredient in an effective website. The videos automatically start playing, however, and some visitors would find that very annoying. A better way to implement video on the site would be to give them control over whether or not to view it. One other observation I'd like to share is that the videos which are present are all treatment-specific and not about ReJuv Medspa. While it's great to have that kind of content you should really consider investing in professional video production services that showcase the spa itself. Having a welcome video for the home page and video testimonials of regular customers who love your spa would be very persuasive content that would help boost sales. An added benefit of adding those kinds of videos is that you'd have source material with which to dramatically improve your search engine rankings.

    
    
13. Do all external website links and/or PDF documents (if any) open in a new window instead of the active one? Yes
    
    
14. Does the site work properly and look good in Google Chrome? Yes
    
    
15. Does the site work properly and look good in Mozilla Firefox? Yes
    
    
16. Does the site work properly and look good in Internet Explorer/Edge? Yes
    
    
17. Does the site render properly on mobile devices such as laptops, smartphones and tablets? Yes
    
    
18. Does the website load quickly? Yes
    

Usability Summary

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Metric 2 of 3: Professionalism

1. Is the website modern instead of looking outdated? Yes
   
   
2. Does the combination of colors in use on the site look attractive? Yes
   
   
3. Does the website prominently display a professionally designed company logo and is it linked to the website home page? Yes
   
   
4. Do the colors in use on the site complement the logo and reinforce the corporate brand (if it contains one)? Yes
   
   
5. Does the site contain only professional-looking pictures and graphics instead of clipart or amateur animation (if it's not a text-only site)? Yes
   
   
6. Is the photography and artwork on the website crisp and clean instead of blurry or pixelated (if it's not a text-only site)? No
   

   Some of the images are a little pixelated as a result of being over-optimized for the Web. There is also a disproportionate amount of text compared with images. Most of the service-specific pages have no photos. Because you're in the pampering business it's important to balance text with images that convey the rich, luxurious experience your clients will have when visiting your spa.

   
   
7. Do all of the website pages contain polished, finished content instead of blank pages or those that are “under construction?” Yes
   
   
8. Does the website contain professional, well-written text that is free of typos and grammatical errors?
   
   
9. Does the site contain only working links and/or functionality? Yes
   
   
10. Do all site features seem to serve a business purpose? Yes
    
    
11. Is the website devoid of antiquated and problematic technology such as frames? Yes
    

Professionalism Summary

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Metric 3 of 3: Marketing Effectiveness & Integration

1. Does the website content (text, photos, artwork, and multimedia elements) engage you on a personal level and create a sense of warmth, safety and comfort? Does it sell using emotion (personal benefits) instead of just facts (features)? No
   

   The website clearly communicates which services you provide and what business you're in. It could more effectively sell through emotion, however. Your spa is one of the very best in the Treasure Valley. As someone who has had the pleasure of using a variety of your services I KNOW what the ReJuv Medspa experience is like; it's fantastic! I think your website could more persuasively market your business by using language that contains emotional triggers. That change would better motivate visitors to your site to actually book an appointment.

   
   
2. Does the website content make a compelling case for doing business with them by explaining what sets them apart from their competitors? Is the unique selling position (USP) clear and compelling? No
   

   I feel that the content of your website could do a better job of conveying your USP. There are lots of day spas in the area and many or most of them provide the same services you do. How do you go above and beyond to make sure your customers have an experience they'll never forget so they come back to YOUR business instead of the competition? That should be fleshed out and communicated more effectively through the website.

   
   
3. Does the site contain fresh content (material that has been added in the last 12 months or less)? Not Applicable
   
   
4. Does the text motivate you to buy through a clear and persuasive call-to-action (CTA)? No
   

   The only clear CTA is the "Request Appointment" button at the very bottom of the website. It's small and easy to miss. I would suggest using a graphic that has greater visual impact and moving it to the very top of the website so it's impossible to miss. I would also suggest working a bit on the website copy to embed CTAs (i.e. "call 884-3800 to book an appointment now" text) within the text itself on every page of the site.

   
   
5. Does the website have unique and search engine-friendly URLs? Yes
   
   
6. Does the website have a sitemap? No
   

   Sitemaps are a very important component of modern websites. They help search engines have an easy time finding and ranking all pages on your website. Without one you are hindering your search engine optimization (SEO) effectiveness.

   
   
7. Does the website have keyword-rich title tags? Yes
   
   
8. Does the website have valuable, keyword-optimized content? Yes
   
   
9. Can the website be found in search engines by using their business name? Yes
   
   
10. Does the site use an e-newsletter or alternate opt-in tool (i.e. e-book, white paper, research report, etc.) to engage each visitor as a prospective client? No
    

    E-newsletters are a powerful and effective way to market your business and up-sell to existing clients. Adding an e-newsletter system to your website and using it regularly should help boost sales and retain your customer base.

    
    
11. Does the website contain a form to request a quote or ask for more information? Yes
    
    
12. Does the site contain video content to capture visitor attention and interest? Yes
    
    
13. Does the site capitalize on social media to promote the business and its brand? No
    

    The site does have a link to your business page on Facebook but it's buried at the bottom of the site. The link is small and easy to miss. You should have a business page on each major social media website (Facebook, Twitter, YouTube, Pinterest, LinkedIn, etc.) and make them most of them by linking to them from your website. You should also have a widget on each content page of your site that allows visitors to share your content with others.

    
    
14. Are there links to their social media pages and a "like/share this content" feature?
    
    
15. Does their website have "Review Us" links to social media networks like Google+, Yelp, and Facebook?
    
    
16. Does the website make use of analytics? No
    

    Web analytics tools provide very valuable information that helps companies measure and improve the overall effectiveness of their online marketing efforts. Specific data they provide include the following: Traffic volume via reports that can be customized in very granular fashion (i.e. daily, weekly, monthly, quarterly, etc.); specific visitor behavior and trends (i.e. most visited pages, least visited pages, path taken through site, average amount of time spent on site, etc.); keyword phrases used to find the site on the major search engines; and conversion rates (i.e. how many people that visited the site requested more information through your online form or opted into your e-newlsetter). Incorporating web analytics technology into your website would provide actionable intelligence to help you get a better ROI and continually improve marketing effectiveness.

    
    
17. Was the website built using a Content Management System (CMS)? No
    

    A CMS is the primary tool used by today’s web professionals to build modern websites. A CMS is a web-based software program that allows authorized users to collaborate and add, edit and delete content in a database-powered website. The CMS system includes easy-to-use software that looks and works much like a word processing program and requires no technical knowledge. Because your current site is not built using a CMS you are not enjoying any of the following benefits that such a website would provide: State-of-the-art technology that is being perpetually enhanced; a scalable system that can be upgraded easily using plugins; fast, easy content changes you can do yourself without having to know code; better website performance and security; and more powerful and effective search engine optimization tools.

Marketing Effectiveness & Integration Summary

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OVERALL Website Summary

Usability Grade: | Professionalism Grade: | Marketing Grade:

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