Form View: Diagnostic Website Evaluation

Company/Organization: Boise Valley Chiropractic Clinic
Website Address: http://www.boisevalleychiropractic.com

Evaluation Prepared By: Mollie Messer, Founder & President of Oasis Interactive

Metric 1 of 3: Usability

1. Is the overall visual experience soothing and comfortable instead of overwhelming due to excessive content and/or features? Yes
   
   
2. Does the website balance text and images effectively by using both to break up the content and make it easy to read and comprehend? Yes
   
   
3. Is the text easy to read (scan through easily and understand quickly)? Yes
   
4. Is the navigation functional, logical (intuitive) and consistent from one page of the site to the next? Yes
   
   
5. Can you get to any page on the site in three clicks or less? Yes
   
   
6. Can you find the content you’re looking for easily without having to explore the entire website? Yes
   
   
7. Is all of the important content visible “above the fold?” No
   

   The homepage is the most crucial because it gives the user a first impression. In this case, the most important information is cut off on the homepage due to the picture that is taking up most of the space above the fold. To see additional info. you must scroll down.

   
   
8. Is contact information, such as a phone number, mailing address, and “send us e-mail” form prominently displayed or easy to find? No
   

   There is no e-mail address available on the entire sight. Potential clients could really utilize this for questions and comments.

   
   
9. Can you use the website without having to install any plugins or ActiveX controls? Yes
   
   
10. Are all of the site’s hyperlinks clear and obvious? No
    

    There are none.

    
    
11. Is the website devoid of an initial Flash or splash page? Yes
    
    
12. Are multimedia elements (such as music, animation and/or video, if any) implemented in an unobtrusive manner that allows visitors control over how/if they are displayed? Not Applicable
    
    
13. Do all external website links and/or PDF documents (if any) open in a new window instead of the active one? Yes
    
    
14. Does the site work properly and look good in Google Chrome? Yes
    
    
15. Does the site work properly and look good in Mozilla Firefox? Yes
    
    
16. Does the site work properly and look good in Internet Explorer/Edge? Yes
    
    
17. Does the site render properly on mobile devices such as laptops, smartphones and tablets? Yes
    
    
18. Does the website load quickly? No
    

    The large graphic on the homepage takes too long to load.

Usability Summary

Total Points: | Points Earned: | Equivalent Score: | Usability Grade:

Summary Comments:

Overall, good usability based on what is currently present. However, there is a need for more functioning, such as e-mail inquiry and putting more useful information in the correct places (above the fold).

Supporting Documentation:

Metric 2 of 3: Professionalism

1. Is the website modern instead of looking outdated? No
   

   This website looks very outdated. I noticed the blog and testimonies are from 2011 - nearly two years ago!

   
   
2. Does the combination of colors in use on the site look attractive? No
   

   There is a lack of color. This makes the site look less appealing than other Chiropractors webpages look.

   
   
3. Does the website prominently display a professionally designed company logo and is it linked to the website home page? No
   

   Logos are an imperative part of branding your business. This allows people to associate you with what your company represents and helps them recognize you. This helps you stand out.

   
   
4. Do the colors in use on the site complement the logo and reinforce the corporate brand (if it contains one)? Not Applicable
   
   
5. Does the site contain only professional-looking pictures and graphics instead of clipart or amateur animation (if it's not a text-only site)? Yes
   
   
6. Is the photography and artwork on the website crisp and clean instead of blurry or pixelated (if it's not a text-only site)? Yes
   
   
7. Do all of the website pages contain polished, finished content instead of blank pages or those that are “under construction?” Yes
   
   
8. Does the website contain professional, well-written text that is free of typos and grammatical errors?
   
   
9. Does the site contain only working links and/or functionality? Yes
   
   
10. Do all site features seem to serve a business purpose? Yes
    
    
11. Is the website devoid of antiquated and problematic technology such as frames? Yes
    

Professionalism Summary

Total Points: | Points Earned: | Equivalent Score: | Professionalism Grade:

Summary Comments:

A more personalized approach in setting yourself apart from the competition would be beneficial. A good start would be with a newer, fresher template for the website and also a logo.

Supporting Documentation:

Metric 3 of 3: Marketing Effectiveness & Integration

1. Does the website content (text, photos, artwork, and multimedia elements) engage you on a personal level and create a sense of warmth, safety and comfort? Does it sell using emotion (personal benefits) instead of just facts (features)? No
   

   The design of the website is very basic and a more progressive template would improve its visual appeal. A Chiropractic Clinic should make the patient feel safe and comfortable with the doctor as well as with the atmosphere.

   
   
2. Does the website content make a compelling case for doing business with them by explaining what sets them apart from their competitors? Is the unique selling position (USP) clear and compelling? No
   

   The testimonies are the only selling proposition i can identify on the site. There are too few testimonies and they are too old. Patients need to be aware of what is currently happening in this clinic to be able to form an opinion.

   
   
3. Does the site contain fresh content (material that has been added in the last 12 months or less)? No
   

   Outdated information.

   
   
4. Does the text motivate you to buy through a clear and persuasive call-to-action (CTA)? No
   

   There is not enough information.

   
   
5. Does the website have unique and search engine-friendly URLs? Yes
   
   
6. Does the website have a sitemap? No
   

   Sitemaps are a very important component of modern websites. They help search engines have an easy time finding and ranking all pages on your website. Without one you are hindering your search engine optimization (SEO) effectiveness.

   
   
7. Does the website have keyword-rich title tags? No
   

   Title tags are HTML elements that help your website rank well in the search engines. They are also the text that is used for your website hyperlink in the search engine listings when your site gets indexed and listed for certain keyword phrases. The existing site just lists the page name and your company name but does not include any keyword phrases.

   
   
8. Does the website have valuable, keyword-optimized content? No
   

   Keyword phrases should be included into every page of a website and optimized so they will help search engines rank that page well.

   
   
9. Can the website be found in search engines by using their business name? Yes
   
   
10. Does the site use an e-newsletter or alternate opt-in tool (i.e. e-book, white paper, research report, etc.) to engage each visitor as a prospective client? No
    

    E-newsletters are a powerful and effective way to market your business and up-sell to existing clients. Adding an e-newsletter system to your website and using it regularly should help boost sales and retain your customer base.

    
    
11. Does the website contain a form to request a quote or ask for more information? No
    

    This would be helpful.

    
    
12. Does the site contain video content to capture visitor attention and interest? No
    

    Video has become an increasingly important medium on modern websites, and implementing it has been proven to accomplish the following: Increase visitor retention; shorten the sales cycle and increase conversion rates; boost the visibility and effectiveness of your social media presence and increase the frequency with which visitors share your content with others on their social networks. Adding interesting and educational videos to your site that add value to your website visitors would help you improve its effectiveness, increase traffic and boost sales.

    
    
13. Does the site capitalize on social media to promote the business and its brand? No
    

    The site does have a ["Like Us On Facebook" widget/link to your business page on Facebook] but it's buried at the bottom of the site. The link is small and easy to miss. You should have a business page on each major social media website (Facebook, Twitter, YouTube, Pinterest, LinkedIn, etc.) and make them most of them by linking to them from your website. You should also have a widget on each content page of your site that allows visitors to share your content with others.

    
    
14. Are there links to their social media pages and a "like/share this content" feature?
    
    
15. Does their website have "Review Us" links to social media networks like Google+, Yelp, and Facebook?
    
    
16. Does the website make use of analytics? No
    

    Web analytics tools provide very valuable information that helps companies measure and improve the overall effectiveness of their online marketing efforts. Specific data they provide include the following: Traffic volume via reports that can be customized in very granular fashion (i.e. daily, weekly, monthly, quarterly, etc.); specific visitor behavior and trends (i.e. most visited pages, least visited pages, path taken through site, average amount of time spent on site, etc.); keyword phrases used to find the site on the major search engines; and conversion rates (i.e. how many people that visited the site requested more information through your online form or opted into your e-newlsetter). Incorporating web analytics technology into your website would provide actionable intelligence to help you get a better ROI and continually improve marketing effectiveness.

    
    
17. Was the website built using a Content Management System (CMS)? No
    

    A CMS is the primary tool used by today’s web professionals to build modern websites. A CMS is a web-based software program that allows authorized users to collaborate and add, edit and delete content in a database-powered website. The CMS system includes easy-to-use software that looks and works much like a word processing program and requires no technical knowledge. Because your current site is not built using a CMS you are not enjoying any of the following benefits that such a website would provide: State-of-the-art technology that is being perpetually enhanced; a scalable system that can be upgraded easily using plugins; fast, easy content changes you can do yourself without having to know code; better website performance and security; and more powerful and effective search engine optimization tools.

Marketing Effectiveness & Integration Summary

Total Points: | Points Earned: | Equivalent Score: | Marketing Grade:

Summary Comments:

This particular website could use a lot of updating to capitalize on a return of investment and draw people into the site.

Supporting Documentation:

OVERALL Website Summary

Usability Grade: | Professionalism Grade: | Marketing Grade:

Total Points: | Points Earned: | Equivalent Score: | Overall Website Grade:

Summary Comments:
Supporting Documentation: