Website Address: http://joanncasuals.com
Evaluation Prepared By: Matt Stanley, Founder & President of Oasis Interactive
Metric 1 of 3: Usability
- Is the overall visual experience soothing and comfortable instead of overwhelming due to excessive content and/or features? Yes
- Does the website balance text and images effectively by using both to break up the content and make it easy to read and comprehend?
- Is the text easy to read (scan through easily and understand quickly)? Yes
- Is the navigation functional, logical (intuitive) and consistent from one page of the site to the next? Yes
- Can you get to any page on the site in three clicks or less? Yes
- Can you find the content you’re looking for easily without having to explore the entire website? Yes
- Is all of the important content visible “above the fold?” Yes
- Is contact information, such as a phone number, mailing address, and “send us e-mail” form prominently displayed or easy to find? Yes
- Can you use the website without having to install any plugins or ActiveX controls? Yes
- Are all of the site’s hyperlinks clear and obvious? Yes
- Is the website devoid of an initial Flash or splash page? Yes
- Are multimedia elements (such as music, animation and/or video, if any) implemented in an unobtrusive manner that allows visitors control over how/if they are displayed? Not Applicable
- Do all external website links and/or PDF documents (if any) open in a new window instead of the active one? Not Applicable
- Does the site work properly and look good in Google Chrome? Yes
- Does the site work properly and look good in Mozilla Firefox? Yes
- Does the site work properly and look good in Internet Explorer/Edge? Yes
- Does the site render properly on mobile devices such as laptops, smartphones and tablets? Yes
- Does the website load quickly? Yes
Usability Summary
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Metric 2 of 3: Professionalism
- Is the website modern instead of looking outdated? Yes
- Does the combination of colors in use on the site look attractive? Yes
- Does the website prominently display a professionally designed company logo and is it linked to the website home page? Yes
- Do the colors in use on the site complement the logo and reinforce the corporate brand (if it contains one)? Not Applicable
- Does the site contain only professional-looking pictures and graphics instead of clipart or amateur animation (if it's not a text-only site)? Not Applicable
- Is the photography and artwork on the website crisp and clean instead of blurry or pixelated (if it's not a text-only site)? Not Applicable
- Do all of the website pages contain polished, finished content instead of blank pages or those that are “under construction?” Yes
- Does the website contain professional, well-written text that is free of typos and grammatical errors?
- Does the site contain only working links and/or functionality? Yes
- Do all site features seem to serve a business purpose? Yes
- Is the website devoid of antiquated and problematic technology such as frames? Yes
Professionalism Summary
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Metric 3 of 3: Marketing Effectiveness & Integration
- Does the website content (text, photos, artwork, and multimedia elements) engage you on a personal level and create a sense of warmth, safety and comfort? Does it sell using emotion (personal benefits) instead of just facts (features)? Yes
- Does the website content make a compelling case for doing business with them by explaining what sets them apart from their competitors? Is the unique selling position (USP) clear and compelling? Yes
- Does the site contain fresh content (material that has been added in the last 12 months or less)? Not Applicable
- Does the text motivate you to buy through a clear and persuasive call-to-action (CTA)? Yes
- Does the website have unique and search engine-friendly URLs? Yes
- Does the website have a sitemap? Yes
- Does the website have keyword-rich title tags? Yes
- Does the website have valuable, keyword-optimized content? Yes
- Can the website be found in search engines by using their business name? Yes
- Does the site use an e-newsletter or alternate opt-in tool (i.e. e-book, white paper, research report, etc.) to engage each visitor as a prospective client? Yes
- Does the website contain a form to request a quote or ask for more information? Yes
- Does the site contain video content to capture visitor attention and interest? Yes
- Does the site capitalize on social media to promote the business and its brand? Yes
- Are there links to their social media pages and a "like/share this content" feature?
- Does their website have "Review Us" links to social media networks like Google+, Yelp, and Facebook?
- Does the website make use of analytics? Yes
- Was the website built using a Content Management System (CMS)? Yes
Marketing Effectiveness & Integration Summary
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OVERALL Website Summary
Usability Grade: | Professionalism Grade: | Marketing Grade:Total Points: | Points Earned: | Equivalent Score: | Overall Website Grade:
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