Form View: Diagnostic Website Evaluation

Company/Organization: test
Website Address: http://www.happygoluckytime.net

Evaluation Prepared By: Matt Stanley, Founder & President of Oasis Interactive

Metric 1 of 3: Usability

  1. Is the overall visual experience soothing and comfortable instead of overwhelming due to excessive content and/or features? Yes

  2. Does the website balance text and images effectively by using both to break up the content and make it easy to read and comprehend?

  3. Is the text easy to read (scan through easily and understand quickly)? Yes
  4. Is the navigation functional, logical (intuitive) and consistent from one page of the site to the next? Yes

  5. Can you get to any page on the site in three clicks or less? Yes

  6. Can you find the content you’re looking for easily without having to explore the entire website? Yes

  7. Is all of the important content visible “above the fold?” Yes

  8. Is contact information, such as a phone number, mailing address, and “send us e-mail” form prominently displayed or easy to find? Yes

  9. Can you use the website without having to install any plugins or ActiveX controls? Yes

  10. Are all of the site’s hyperlinks clear and obvious? Yes

  11. Is the website devoid of an initial Flash or splash page? Yes

  12. Are multimedia elements (such as music, animation and/or video, if any) implemented in an unobtrusive manner that allows visitors control over how/if they are displayed? Not Applicable

  13. Do all external website links and/or PDF documents (if any) open in a new window instead of the active one? Not Applicable

  14. Does the site work properly and look good in Google Chrome? Yes

  15. Does the site work properly and look good in Mozilla Firefox? Yes

  16. Does the site work properly and look good in Internet Explorer/Edge? Yes

  17. Does the site render properly on mobile devices such as laptops, smartphones and tablets? Yes

  18. Does the website load quickly? Yes

Usability Summary

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Metric 2 of 3: Professionalism

  1. Is the website modern instead of looking outdated? Yes

  2. Does the combination of colors in use on the site look attractive? Yes

  3. Does the website prominently display a professionally designed company logo and is it linked to the website home page? Yes

  4. Do the colors in use on the site complement the logo and reinforce the corporate brand (if it contains one)? Not Applicable

  5. Does the site contain only professional-looking pictures and graphics instead of clipart or amateur animation (if it's not a text-only site)? Not Applicable

  6. Is the photography and artwork on the website crisp and clean instead of blurry or pixelated (if it's not a text-only site)? Not Applicable

  7. Do all of the website pages contain polished, finished content instead of blank pages or those that are “under construction?” Yes

  8. Does the website contain professional, well-written text that is free of typos and grammatical errors?

  9. Does the site contain only working links and/or functionality? Yes

  10. Do all site features seem to serve a business purpose? Yes

  11. Is the website devoid of antiquated and problematic technology such as frames? Yes

Professionalism Summary

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Metric 3 of 3: Marketing Effectiveness & Integration

  1. Does the website content (text, photos, artwork, and multimedia elements) engage you on a personal level and create a sense of warmth, safety and comfort? Does it sell using emotion (personal benefits) instead of just facts (features)? Yes

  2. Does the website content make a compelling case for doing business with them by explaining what sets them apart from their competitors? Is the unique selling position (USP) clear and compelling? Yes

  3. Does the site contain fresh content (material that has been added in the last 12 months or less)? Not Applicable

  4. Does the text motivate you to buy through a clear and persuasive call-to-action (CTA)? Yes

  5. Does the website have unique and search engine-friendly URLs? Yes

  6. Does the website have a sitemap? Yes

  7. Does the website have keyword-rich title tags? Yes

  8. Does the website have valuable, keyword-optimized content? Yes

  9. Can the website be found in search engines by using their business name? Yes

  10. Does the site use an e-newsletter or alternate opt-in tool (i.e. e-book, white paper, research report, etc.) to engage each visitor as a prospective client? Yes

  11. Does the website contain a form to request a quote or ask for more information? Yes

  12. Does the site contain video content to capture visitor attention and interest? Yes

  13. Does the site capitalize on social media to promote the business and its brand? Yes

  14. Are there links to their social media pages and a "like/share this content" feature?

  15. Does their website have "Review Us" links to social media networks like Google+, Yelp, and Facebook?

  16. Does the website make use of analytics? Yes

  17. Was the website built using a Content Management System (CMS)? Yes

Marketing Effectiveness & Integration Summary

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OVERALL Website Summary

Usability Grade: | Professionalism Grade: | Marketing Grade:

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