Website Address: http://www.modhairboutique.com/
Evaluation Prepared By: Matt Stanley, Founder & President of Oasis Interactive
Metric 1 of 3: Usability
- Is the overall visual experience soothing and comfortable instead of overwhelming due to excessive content and/or features? No
The home page design which displays all of your products is overwhelming. There are just too many things to click on. A more simplistic layout with effective marketing features would go a long way towards making the site more effective.
- Does the website balance text and images effectively by using both to break up the content and make it easy to read and comprehend?
- Is the text easy to read (scan through easily and understand quickly)? Yes
- Is the navigation functional, logical (intuitive) and consistent from one page of the site to the next? Yes
- Can you get to any page on the site in three clicks or less? Yes
- Can you find the content you’re looking for easily without having to explore the entire website? No
Many of the pages on the site are completely blank and devoid of content.
- Is all of the important content visible “above the fold?” Yes
- Is contact information, such as a phone number, mailing address, and “send us e-mail” form prominently displayed or easy to find? No
Your site has a "Contact" page but no phone number. One of the biggest pet peeves consumers have when it comes to websites is not being able to find a phone number if they want to call and ask questions. The contact page has a form, which is great, but a phone number should also be included for people who prefer to communicate that way.
- Can you use the website without having to install any plugins or ActiveX controls? Yes
- Are all of the site’s hyperlinks clear and obvious? Yes
- Is the website devoid of an initial Flash or splash page? Yes
- Are multimedia elements (such as music, animation and/or video, if any) implemented in an unobtrusive manner that allows visitors control over how/if they are displayed? Yes
- Do all external website links and/or PDF documents (if any) open in a new window instead of the active one? Yes
- Does the site work properly and look good in Google Chrome? Yes
- Does the site work properly and look good in Mozilla Firefox? Yes
- Does the site work properly and look good in Internet Explorer/Edge? Yes
- Does the site render properly on mobile devices such as laptops, smartphones and tablets? No
When viewing your website with my Android smartphone it didn't render properly at all. The navigation links were completely different than when viewing the site on my desktop computer and the pages I visited were empty. The website needs to display properly on mobile devices and there's lots of room for improvement in this area.
- Does the website load quickly? Yes
Usability Summary
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Metric 2 of 3: Professionalism
- Is the website modern instead of looking outdated? No
The template that was used for this website is very plain, and it has almost no design at all. The site would benefit greatly from a new theme that is as innovative and interesting as the products it's trying to sell.
- Does the combination of colors in use on the site look attractive? No
The only colors on the site are white and blueish gray. The almost total lack of color (other than in the product photos) makes the site look unappealing and dull.
- Does the website prominently display a professionally designed company logo and is it linked to the website home page? No
The logo is shown just to the right of center on your home page and in the top left hand corner, which is the most common location. The logo in the top left corner is so small that it's illegible and impossible to read. The logo should be enlarged so it's plainly visible and easy to recognize on all pages of the site.
- Do the colors in use on the site complement the logo and reinforce the corporate brand (if it contains one)? Yes
- Does the site contain only professional-looking pictures and graphics instead of clipart or amateur animation (if it's not a text-only site)? Yes
- Is the photography and artwork on the website crisp and clean instead of blurry or pixelated (if it's not a text-only site)? No
The quality of the photos on the site are very inconsistent. Some images are crisp and of very high quality while others are poor. Each image on the site should be high-quality and professional.
- Do all of the website pages contain polished, finished content instead of blank pages or those that are “under construction?” No
Six pages on the site either contain no content or reference content that doesn't exist. The navigation should be streamlined and cleaned up so every link and page contains content.
- Does the website contain professional, well-written text that is free of typos and grammatical errors?
- Does the site contain only working links and/or functionality? No
The site links to videos that don't exist, which results in an error message. A full site scan should be done to identify broken links and then they should be fixed.
- Do all site features seem to serve a business purpose? Yes
- Is the website devoid of antiquated and problematic technology such as frames? Yes
Professionalism Summary
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Metric 3 of 3: Marketing Effectiveness & Integration
- Does the website content (text, photos, artwork, and multimedia elements) engage you on a personal level and create a sense of warmth, safety and comfort? Does it sell using emotion (personal benefits) instead of just facts (features)? No
What you sell is obvious but there's no content (i.e. text, video testimonials, etc.) that persuasively motivates visitors to buy from you. The site would benefit greatly from a product demo video as well as written and video testimonials or reviews of customers whose lives have been made better because of using your products.
- Does the website content make a compelling case for doing business with them by explaining what sets them apart from their competitors? Is the unique selling position (USP) clear and compelling? No
There are no case studies or USP points that explain why the Halo line is any better than competing products.
- Does the site contain fresh content (material that has been added in the last 12 months or less)? Not Applicable
- Does the text motivate you to buy through a clear and persuasive call-to-action (CTA)? No
It's easy to add products to the cart, but that's it... There isn't an e-newsletter visitors can sign up for to get information on new products coming out or special promotions. The "Like Us On Facebook" feature is buried at the very bottom of the page. Some simple tweaks to the site would make it a more compelling sales and marketing tool for your business.
- Does the website have unique and search engine-friendly URLs? Yes
- Does the website have a sitemap? No
Sitemaps are a very important component of modern websites. They help search engines have an easy time finding and ranking all pages on your website. Without one you may be hindering your search engine optimization (SEO) efforts.
- Does the website have keyword-rich title tags? No
Title tags are HTML elements that help your website rank well in the search engines. They are also the text that is used in the search engine listings when your site gets indexed and listed for certain keyword phrases. The existing site just lists the page name and your company name but does not include any keyword phrases.
- Does the website have valuable, keyword-optimized content? No
An important part of an overall SEO strategy is to have text content that is optimized for specific keyword phrases so that each page of your website can gain good search engine rankings. The existing site has very little content, and the content it does have is not optimized at all.
- Can the website be found in search engines by using their business name? Yes
- Does the site use an e-newsletter or alternate opt-in tool (i.e. e-book, white paper, research report, etc.) to engage each visitor as a prospective client? No
E-newsletters are a powerful and effective way to increase your market share and up-sell to existing customers. Adding an e-newsletter system to your website and using it regularly should help boost sales.
- Does the website contain a form to request a quote or ask for more information? Yes
- Does the site contain video content to capture visitor attention and interest? Yes
- Does the site capitalize on social media to promote the business and its brand? No
The site does have a "Like Us On Facebook" widget but it's buried at the bottom of the site. You could and should have a business page on each major social media website (Facebook, Twitter, YouTube, Pinterest, LinkedIn, etc.) and make them most of them by linking to them from your website.
- Are there links to their social media pages and a "like/share this content" feature?
- Does their website have "Review Us" links to social media networks like Google+, Yelp, and Facebook?
- Does the website make use of analytics? No
The Google Analytics tracking code has been added to your website, but it hasn't been customized with your own ID so it's not monitoring your site traffic or conversions. You should have a Google Analytics account set up and configured so it can start helping you measure the effectiveness of your website and make improvements.
- Was the website built using a Content Management System (CMS)? Yes
Marketing Effectiveness & Integration Summary
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OVERALL Website Summary
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