Have you created a strong brand that is easily recognizable by your potential customers? Are you consistent with your brand in all of your marketing materials including your logo, website, business cards, flyers, social media posts and advertisements? Customers perceive company brands as a personality. We must make sure our brand is communicating clearly who […]
Despite being told not to judge a book by its cover, we all still do it. In the marketplace, appearance matters. Your logo, business cards, and website are ambassadors for your brand, leaving a first impression on your customers. The appearance of your brand is paramount to educating your customers on what your company is […]
Think of a brand like a constellation, each star a piece of the bigger picture, each star vital to the other. In this metaphor, the stars would be your logo, website design, social media personality, price point, and product. All of it signals the type of experience a customer should expect when utilizing the company’s […]
For the past 18 months our web design office has been located in the Plantation Business Center off of State Street in Boise. This location was great for a season, but the time has come for an upgrade. Several weeks ago Matt and I began looking for new office space and found several great options. […]
We recently had the privilege of building a website for a company celebrating 100 years in business. Hawaiian Insurance and Guarantee Company, Limited, also known as HIG, is one of Hawaii’s oldest insurance businesses. They provide home, automobile and business insurance through their many agents located all over Hawaii. Website and Logo Update When HIG came to us […]
We are so excited about our newest product that just launched this week – Website Packages. We think you are going to love them. We have taken a professional WordPress website, bundled it with everything you need to get started, and given it to you at an amazing price. With these new packages you can expect to […]