We recently had the privilege of building a website for a company celebrating 100 years in business. Hawaiian Insurance and Guarantee Company, Limited, also known as HIG, is one of Hawaii’s oldest insurance businesses. They provide home, automobile and business insurance through their many agents located all over Hawaii.
Website and Logo Update
When HIG came to us they wanted to modernize their marketing. They wanted a new logo and website. They also wanted a special commemorative logo to celebrate achieving 100 years in business.
The logo was a fun project. It needed to be classic and professional like is common in the insurance industry while still showing their uniqueness as a company. We accomplished this by incorporating the ocean waves, the lighthouse, and the state fish of Hawaii the humuhumu. The simplicity of the two colors blue and white add to the simplistic elegance.
One of the primary goals of the website is to help potential customers connect with one of the companies many agents. To accomplish this we added a detailed website directory. Using this directory functionality people are able to find an agent using an interactive map or a sort-able list broken out by city.
The people at HIG are amazing, and it has been such a pleasure working with them on this project. Check out their new and improved website. If your website or logo could use some updating call us today to learn how we can help.